Showcasing New Direct Routes with
High-Impact Visuals
High-Impact Visuals
Overview
Challenge: Miami International Airport needed to raise awareness of its growing roster of direct routes, collaborating with airline partners to inspire travelers to book new destinations.
Solution: We created the “MIA Destinations” campaign—an integrated suite of short-form social videos and stills, plus coordinated in-terminal digital displays—to highlight exotic locales served directly from MIA.
Impact: A flexible template that’s been adopted across routes, driving sustained passenger interest and reinforcing MIA’s reputation as a global gateway.
My Role & Contributions
Campaign Concept & Visual Direction: Defined the look & feel—bold typography overlaid on vibrant travel stills, paired with quick-cut video teasers—to balance clarity with wanderlust.
Social Media Assets: Produced 10-second reels for Instagram and Facebook featuring time-lapses and location B-roll. Developed coordinating stills for X, LinkedIn, Facebook, Instagram, and WhatsApp.
In-Terminal Digital Displays: Adapted the social templates into 16:9 and ultra-wide formats for Central Blvd digital screens, coordinating photography shoots on location to capture true-to-life color and scale.
Landing-Page Design Support: Supplied device mock-ups and art-directed lifestyle imagery for the MIA website’s Destinations landing page, working with web developers to ensure pixel-perfect integration.
Key Deliverables
· Ongoing series of social-media reels (10–15 seconds each) and static still posts
· Ultra-wide digital-screen graphics for Central Blvd, Flight Information Screens, and Baggage Claim Information Screens
· Full asset library (source files, video masters, and export templates)
