Global Runway

A ticketed, one-day fashion-presentation event held annually for three editions—first two in ATL’s Maynard H. Jackson Jr. International Terminal ticketing/check-in area, and the final show in the North Cargo Building—to drive domestic and international awareness of the airport’s upscale retail district. Targeting influencers, media, and travelers, the show combined aviation-themed décor, interactive activations, on-site illustration, mocktail bars, and a branded photo-video booth.

Brand Evolution & Collateral: Evolved the Global Runway identity across all three editions, designing invitations, tickets, gift-bag branding, and a “Look-Book” catalogue featuring products from participating brands.

Apparel & Merch: Created bespoke T-shirt designs for gift-bag giveaways and managed print production to optimize cost and quality.

Digital & Web: Built the event website and registration pages with responsive layouts and automated email confirmations.

Space Planning & Signage: Developed detailed floor plans for each venue, then produced all wayfinding, décor graphics, and program booklets.

Installation & Production Management: Oversaw event setup and tear-down logistics, coordinating with contractors to ensure flawless installation and removal of all branded elements.

Photo & Video Direction: Coordinated and art-directed ATL’s in-house photo coverage; assisted in editing follow-up videos, supplying both motion and still graphic elements.

 • Look-Book catalogue of featured brands
 • Invitations, tickets & gift-bag T-shirt designs
 •12-page sponsor & recap presentation deck
 • Event website & registration UX/UI mock-ups
 • Venue wayfinding and signage suite
 • Installation plans and production oversight
 • Photo-coverage art direction 
 • Motion/still graphics for post-event videos